Sales Enablement

Catalog and point-of-sale materials built for the field sales team and distributor partners.

MY ROLE

Designed, laid out, and produced all materials; coordinated with sales for content.

SCOPE

Annual product catalog, POS sheets per category, distributor sell sheets

The Challenge

Catalog Spreads

Point-of-Sale Sheets

The sales team was using outdated, inconsistent materials that didn't reflect the new brand or product range. Distributors and buyers needed clear, professional print collateral they could hand to customers. The speed of updating was also critical — products change seasonally.

Designed and produced from scratch. I wrote the product copy in collaboration with the sales team, sourced and directed imagery, and managed all print specs.

DELIVERABLES

Print-ready PDFs, digital versions, editable templates for sales team.