CPG Packaging
Developing packaging systems that balance shelf impact, brand consistency, and compliance.
MY ROLE
Sole designer and project owner; managed printer, dielines, and copy.
SCOPE
Multiple SKUs across product lines; retail and foodservice formats.
The Challenge
Raw Seafoods was launching new CPG product lines targeting retail shelves and boutique markets. Each SKU needed packaging that stood out on the shelf, communicated protein and quality cues, met regulatory labeling requirements, and stayed within print production constraints.
My Process
DELIVERABLES
Print-ready packaging files, dieline specs, nutrition copy, proofs.
Inspiration
Considerations Navigated
FDA-compliant nutrition fact panels written and formatted to spec
Allergen declarations and claim copy reviewed for accuracy
Dieline coordination with two separate vendors for retail format
Color consistency across flexographic and digital print processes
